All Points East is a cutting-edge festival experience, hosting the very best in new artists and groundbreaking headliners right in the heart of East London. It is the best day festival experience in the UK and we will capture the most vibrant, energetic and unmissable moments. 

TREATMENT - Movement, Colour & Rhythm

We will create a visceral experience reflecting the on-site atmosphere - overwhelmingly dynamic, colourful and powerful.

Lots and lots of faces, outfits, attitude and vibe. Friendly but fiercely proud and cool. Our content will feel like a release of energy - movements and choreography which is organic, instinctive, unrestrained. A kaleidoscopic tableaux of colour and sound, edited with an engaging fluidity.

We will highlight the diversity within the audience, capturing All Point East’s approach to inclusivity and community.

SHORT-FORM VIDEO CONTENT

Up close and personal with the audience. Vivid walk throughs around the park and the crowd dancing, smiling and singing.

This year we want a much more direct, face-on interaction with the festival goers. Eye contact and engagement.

Small, hand-held cameras going into the crowd. Interactive engagement with the audience. Wide lens getting close, meeting the people and showing off their vibrancy.

We will create, working with the marketing team, all templates and graphics for all the short form content ahead of time, allowing on-site edits to concentrate on the best immediate footage with a catalogue of assets to hand.

These will use the existing beautiful colours and overlays created by the AEG Presents graphic design team as borders and washes - adding to the coherence and super strong brand identity that All Points East is known for.

DAILY ROUNDUP FILMS & FESTIVAL HIGHLIGHTS

Fast paced, with high energy and exhilarating movement. A pulsing series of edits truly reflecting the atmosphere of All Points East.

The buzz and natural pace of the festival will be replicated as videos that feel like a rush of blood to the head. Imagery and movement coming together to a soundtrack of the headliners.

We will integrate the current All Points East branding in creative ways to the videos, unveiling the iconic chevron with surprising wipes, flashes and blurs.

PHOTOGRAPHY

All edited to a brand style we will bring together some amazing photographers for All Points East

Portraits should be colourful and vibrant, mostly using flash photography to give lots of contrast and light to the images

Pooneh Ghana has relationships with many major artists including those in this year’s lineup. She produces candid, intimate portraiture and BTS fly on the wall moments. Colourful, personal and exciting.

Jordan Curtis Hughes also has strong connections to a wide range of acts, again including ones on the lineup this year. His images are powerful, widely acclaimed and award winning.

Using these links to artists to their full potential this year, we will combine privileged access to musicians with exquisite photos of the audience and crowds.

The audience should feel as important as the artists themselves, be represented with the same quality and excitement.

KATE BONES

British innovative image maker creating kaleidoscopic hyper-real 3D animations widely featured in various publications.

Kate's inventive & artistic dynamic gives her the tools with which to bring the people she meets vibrantly to life, framing them in joyously hypnotic never-ending moments.

The wonderfully unique characters that make up the audience and line up of All Points East are perfect subject matter for this medium and, given a bigger budget this year, would allow us to realise this and other enhanced ideas set out in the Delivery Plan.

IN THE NEIGHBOURHOOD

East London’s community brings cultures and voices from all over the world into an unrivalled creative neighbourhood.

A local place with worldly ambitions and tastemakers from the most diverse of backgrounds.

The free access and challenging programming of In The Neighbourhood really captures this. A blend of family focused entertainment to radical voices and inspiring characters.

We would really like to champion this amazing community spirit this year, have audio interviews with the participants and attendees. Show the wider audience how rich the culture is within this small, proud part of London.

PARTNERSHIPS

Building on our previous, top quality representation of the brands involved at All Points East we will continue to produce a gold standard of films and photography encapsulating them this year.

We make the partners feel like they are an integral part of the excitement and experience had on site, merging with the music, the atmosphere and joy.

We understand the individual, specific identity of the different brands and know how to fit them into the wider All Points East flow.

The new headline sponsor for All Points East this year mirrors the cutting edge nature and reputation that the festival has.

GRADE

Colour, Colour, Colour

Lots of vibrant, electric tones, bringing out and using the colours from the branding. Psychedelic but also punchy, washes but with definition.

Saturated and bright with an emphasis on strong flash photography. Martin Parr in style but with the cool London crowd as the subject.